Shiseido - 'Vital Perfection Uplifting & Firming Enriched' Face Cream - New Formula 50 ml

Skin Type	Dry skin
Collection	Vital Perfection

Discover new Shiseido Uplifting and Firming Advanced Cream Enriched, an age-defying expert ideal for dry skin providing a +28% more lifted, firmer and brighter look in only a week (1).
Featuring Japanese expertise in neuroscience, this rich cream is 4 times more efficient than before (2), helping boost skin self-regeneration*. Now refillable!

Discover new shiseido expert technology
Patented SafflowerRED: Shiseido advanced research has formulated a patented solution that activates skin’s self-regeneration by boosting its invisible network, helping it to target deep wrinkles and sagging. Grown in Japan on the exquisite lands of Yamagata, Japanese Mogami flowers provide high-quality ingredients, known for their excellent skin benefits. Lasting and visible results are guaranteed by ReneuraRED Technology.

Fast and clinically proven benefits
In only 4h: +75% more hydrated (3)
In just 1 week: +28% more lifted, firmer and brighter look (4)
After 8 weeks:+49% more lifted, firmer and brighter (1)

Women approved (in just 1 week) (1)
86%: Skin's firmness is enhanced.
77%: Deep wrinkles are less visible.
80%: Skin looks lifted.
90%: Skin’s dullness improves.
95%: Skin looks bright.
96%: Skin is smooth and comfortable.

Rich texture and noble fragrance
Reveal your skin’s potential with the Uplifting & Firming Advanced Cream Enriched, beautifully combining moisturizing and anti-aging actives in a rich and soothing texture. Fragrance : Discover the sumptuous and elegant scent of the Japanese noble orchid, and offer your skin the timeless Shiseido experience, enhancing your skin’s potential.

Vital Perfection: #1 firming and lifting line
Providing advanced anti-aging benefits with a neuroscientific approach, Vital Perfection is Shiseido’s #1 line for women above 45, targeting deep wrinkles and dark spots. Embrace your inner potential with a revitalizing experience of a clinically improved radiance and potential!

A 3-step routine to unleash potential!
Vital Perfection Liftdefine Radiance Serum
Uplifting and Firming Advanced Cream Enriched
Uplifting and Firming Eye Cream

New refillable solution
When using Uplifting and Firming Advanced Cream Enriched, plastic waste is reduces by up to 79%*. *compared to original cream.
Best for dry skin.
Dermatologist-tested.
Non-comedogenic.

*in-vitro test
(1) Consumer test on 110 volunteers.
(2) Clinical scoring on brightness – 35 women for Vital Perfection Uplifting And Firming Cream and 31 women for Advanced Cream Enriched.
(3) Instrumental test on 11 women.
(4) Self scoring by 100 volunteers.
(5) Self scoring by 98 volunteers.